Tuesday, 8 December 2009

Target audience questionnaire analysis

1. What is your favourite music video channel?
There were a whole range of answers that we received for this question. As you can see from the graph below the most popular one proved to be Kerrrang! This implies that the most popular type music in our class is rock.


2. What is your preferred genre of music to listen to?
Again there is a dominant preferred type of music that is apparent and can be demonstrated below.


3. What is your favourite artist from your preferred genre of music?
Due to everyone’s tastes and opinions there were various artists that people preferred. Again the graph bellow will illustrate this.


4. What do you expect to see in a music video from that genre?
Those who answered that their favourite genre of music was pop/RnB said that in a video of that genre they expect to see women and men sexualised to appeal to both genders. Also they are portrayed to be very rich and glamorous. They also expect to see either a lot of upbeat dance moves or a lot of close ups with narrative based performance.
Those who expressed that their preferred type of music was rock said that they would expect to see a performance from the artist because rock is a lot about the skill of the musician; this answer was common amongst those who filled out the questionnaires.

5. What type of performance do you prefer in a video?
The most popular answer was both, proving to us that people want too see performance of the artist and a narrative behind this.


6. Why do you prefer that particular type of performance?
Everyone who completed the questionnaire said that just performance of the artist can be boring. Having narrative within in a video makes it more interesting and in depth and gives a better understanding as to what the song might be about.

7. What is your own personal favourite music video and why?
Again there was a whole range of answers as everyone has different tastes in music and opinions. One favourite is Smooth Criminal by Michael Jackson. This is due to the fact it is practically all performance based and this interests the audience because of his dancing and whole demeanour. Another favourite was Scientist by Cold Play. This is because the video is backwards, for example, the narrative starts at the end and everything is played backwards. This also matches with another answer from a different artist. The Academy is… video is also in reverse.

8. Do you prefer black and white videos or colour?
Everyone said, apart from one person that they prefer colour videos. This is slightly negative feedback due to the fact that we plan to have our video in black and white. However, we hope that we make the video good enough for people to like the black and white effect.

9. If you know of any do you favour a particular music video director?
Out of all the people we handed a questionnaire out to only three people knew of any music videos directors, which in my opinion suggests that directors of music videos and quite under rated. Two people said that Dean Karr was their favourite because his videos are “surreal, disturbing and crazy.” From researching him on the internet it seems as though his main focus and genre is that of rock, due to the fact that he made videos for Slipknot, Marilyn Manson and Alice Cooper. The other favourite director that was mentioned was Jake Nava. He is an English producer and has worked with some big stars, also from the genre we are focusing on in our production. These include, Beyonce, Britney Spears, Usher and Pixie Lott.

10. Do you think that in creating this it has been useful in trying to establish a target audience?
Everyone replied with yes.


In my opinion I think distributing this questionnaire to members of the class has been very useful to us. This is because it has given us a greater insight into other people’s preferences of music and so illustrates to us whether people will enjoy the type of music we have chosen for our video. It has become apparent from this the majority of the class prefer rock music but hopefully our video will also appeal to them. It is interesting to see what music and videos people like apart from ourselves.

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