Director Research - Jake Nava

I have chosen to do some research on the music director, Jake Nava, as looking through his videography, he has directed some of the most successful music videos of the same genre.
Jake Nava is not only a music director, but is also an advertising director as well as a feature film director. He has won a number of different awards in recognition of his music video, with a lot of credibility going particularly to Beyonce’s debut music video, ‘Crazy In Love’.
Nava began directing music videos in 1994, when he directed Lulu’s video for ‘Goodbye baby and amen’. The black and white music video effectively used lightening to match with the beat of the music. 15 years later, Nava is more successful then ever, having directed over 80 videos
In relation to our own production, Nava has successfully directed a number of ballad’s that revolve around this thought of loneliness or isolation. Some include:
Atomic Kitten – It’s Okay
Pink – Nobody Knows
Leona Lewis – Run
He is also well recognized for creating a successful ‘female empowerment theme’, also closely related to the narrative behind our song.
Jake Nava says the way in which he directs is he takes an idea to the artist and then they usually have an input, for example saying they want more narrative, more exterior etc. He claims the style of the video changes depending on the artist, saying it’s important to give an artist there own unique identity. Nava says the style of the video is dictated by the genre of the music and the vibe that he feels makes the artist that’s doing that song look there best.


In relation to our production...
By finding out about the ways in which Nava finds he directs most effectivly, with evidence from videos of simular artists, it helps to give us some tips and ideas of the most effective way in which we can create a simularily successful video.

Here are just a few influencial stills from some of Jake Nava's directed videos. I felt them influencal for a number of different reasons - Framing of shots, colouring of shots, effectivness of conveying a certain message or value etc.